Cause-driven social strategy is more effective than brand-story strategy, Warc’s “Seriously Social” report 2014 suggests Last week, the online marketing intelligence service Warc.com published a trends report «Seriously Social» based on the data derived from 37 case studies that were shortlisted for the Warc Prize for Social Strategy 2014. Continue reading →
Сoca-Cola UK Is Generating Pre-Christmas Buzz in Social Media ahead of the «Holidays Are Coming» Campaign on TV Long before the Christmas Eve, the »happiest» soda brand is launching its traditional integrated campaign «Holidays Are Coming» across different media in the UK. Continue reading →