Veuve Clicquot is getting fashionable with a new upscale limited-edition cover that unites functionality and style. The “Fashionably Clicquot” prêt-à-porter packaging is made of two parts that fit one into another and allow the pack to transform from a sleek cylinder into an elegant skirt for a bottle. Inside the cover, there is the label’s Carte Jaune bottle.
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AIDES, a French community-based nonprofit, launches a new campaign with a fairy-tale character to raise awareness of how important condom protection and HIV testing are. The 1-minute film by TBWA\PARIS tells a story of a wooden guy, an adult Pinocchio, who meets a flesh-and-blood girl at a party and lies to her about his health.
The French jewelry label Van Cleef & Arpels adds an audio dimension to its museum exhibition “A Quest for Beauty: The Art of Van Cleef & Arpels,” now open at the Bowers Museum in Santa Ana, CA. The brand has released an iPhone and Android app, “A Quest for Beauty,” as a curated tour that allows to browse through 31 from over 200 items on display—to enhance the experience, the designs’ descriptions are delivered in an audio format.
Google is offering a whole new way to fix real-life problems—now users are prompted not just to “google it” to find some information on the issue, but can also get a “personalized” video advice from real people. The tech powerhouse is launching Helpouts, an online service that connects people who seek help with those who can provide the required guidance though paid or free online meet-ups. The service is offered in eight categories, from Art&Music and Cooking to Fitness&Nutrition and Health.
Google is opening up new opportunities for teachers and students across the globe with its latest educational initiative, Connected Classrooms. Rolled out on the Google+ platform, the new online service allows students to virtually explore various places of interest far away from their physical locations—like famous zoos, aquariums, planetariums, museums and more at no cost.
Bombay Sapphire is selecting the last winner of the second annual «Imagination Series» film competition. In April, budding filmmakers were challenged to create a short film based on a script by Academy Award-wining Geoffrey Fletcher. So far the jury has named four finalists, while the fifth one is to be defined by public voting online.