Perrier-Jouët is taking its art-nouveau visual philosophy further in the new artistic collaboration with London-based photographers Warren du Preez & Nick Thornton Jones, innovators in the image-making and film industry. The creative duo have developed a magic environment in the project entitled An Alluring Journey into Enchanted Nature that captures the spirit of the brand’s heritage and takes the viewers into the half-real world full of anemones, the iconic symbol of Perrier-Jouët.
international
Apple has finally unveiled the long-awaited update of its iPhone range with two versions that offer an expensive/cheap alternative. The first one, iPhone 5S, is positioned as the most forward-thinking smartphone in the world and costs $399 for the 64GB model while the second, iPhone 5C, is touted as the most colorful smartphone yet and is priced at $199 for the 32GB model.
ABSOLUT is rolling out a new international campaign, Transform Today, that is all about fostering artistic metamorphosis and connecting daring minds across the planet. To reach this goal, the brand teams up with four contemporary artists who “ignore fate and break boundaries,” reshaping their personal creative vision and the fields they are working in. As part of the new marketing effort, the brand will also reach its consumers, inspiring them to tap into the movement with their own submissions that correspond with the theme.
As part of its «You Need To Hear This» ongoing campaign by Ogilvy & Mather London, Philips reveals an old school remixable Music Video Game online. To promote the Citiscape Headphones, the brand has revealed a digital ‘80s 16-bit style driving game that evolves into a video for the electronica band Swiss Lips’ new music piece, “Carolyn.” The effort has been developed to reach 18 to 24-year-old consumers and demonstrate them the “coolness” of the Philips Citiscape Headphones.
Nokia and National Geographic are calling photographers from all across the globe to share their love for travel and adventure in a new competition. The participants are encouraged to capture the spirit of adventurous touristic routes and wild nature for a chance to join world-class National Geographic photographer Stephen Alvarez on a mentoring road trip through Puerto Rico.
Marks & Spencer is celebrating a dozen of Britain’s most influential women and their diverse styles in the new campaign “Leading Ladies of Britain.” The award-winning actress Helen Mirren, singer and songwriter Ellie Goulding, renowned artist Tracey Emin, famous female boxer Nicola Adams, and others got in the spotlight. The new campaign, which supports the launch of the brand’s autumn/winter fashion collection, triumphs the strong personal attitude of each model and inspires women to keep true to their style, respecting their differences rather than trying to diminish them.