Not many people have an opportunity to see the behind-the-scenes, backstage life of great music stars, and in fact this life is full of difficulties, hard work, search for inspiring and more. The new TBWA\Chiat\Day’s campaign #TheWorldIsListening for the Recording Academy’s 2013 GRAMMY Awards telecast revolves around the quiet moments of self-reflection of the megastars and emerging performers, their work beyond the stage.
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Electrolux is announcing a new theme for its annual design competition. In 2013, creative minds in design will be developing their futuristic and ground-breaking solutions under the theme of Inspired Urban Living, which has inspired many projects by other brands including BMW and Audi to name but a few. The winner of the competition, which is now in its 11th year, will walk away with 5,000 euros and a six-month paid internship.
Honda is launching a new advertising campaign dedicated to its all-new 2013 Civic. The promotion, developed by agency RPA, includes four TV hilarious spots, which revolve around ultimate innovation and creative spirit of engineers—the films feature 10 different inventors, who showcase their ground-breaking creations.
Want to see how the holiday moves across the globe? Google invites the global audience to visit the dedicated website www.google.com/santatracker to follow the iconic character as he travels to various countries. In addition to tracking, which begins in three days, the destination provides an insider look into Santa’s village, where users can play a number of games and meet interesting elves while exploring a plethora of fun activities.
YouTube has unveiled a new free app for iPhone and iPod touch, which allows to use artistic filters when making the clip. The new product called YouTube Capture, which has been added by Google to the iTunes Store, is a must-have app for those who love adding an artistic touch to videos and sharing them just after they’re ready.
Google has tapped well-known animated characters from the Wallace and Gromit series to promote its Google+ Hangouts feature this holiday season. The new campaign launched by Google and Aardman Animations, the creators of the animated duo, demonstrates that the service helps “get your family together during the holidays, even if you can’t all be in the same place.”
IBM makes some predictions on how technology will improve our experience in five sensory categories in next five years. The tech giants forecast innovations that will help us hear, smell, taste, see and touch things in a totally new way. By 2016, we may have super senses, which will enable us to experience the world around us on an advanced level.