international

Ralph Lauren Helps Choose the Right Fragrance with ‘The Life in Color Quiz’ on Facebook

Ralph Lauren is offering women an opportunity to determine which fragrance from the new The Big Pony Collection for Women suits them best without going to a fragrance shop and smelling tons of samples. With The Life in Color Quiz in the vibrant Facebook application, visitors to the www.facebook.com/RalphLauren page can figure out if they are sensual, free spirited, sporty or stylish, and select the right scent from the new range.

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Durex Calls International Fan Community to Create a Design for the Next Box

Durex Australia has launched a global creative contest ‘Durex Naked Box’ to crowdsource design for the new condom pack. While the activity to which Durex products relate is better enjoyed in a couple (traditionally), the brand still can deliver fun to a broader audience as this contest and previous creative competitions prove. The new initiative convinced by creative agency Iris Worldwide is rolling out on the Durex Facebook fan-page—the brand is offering people aged 18 or older create their own vivid and hilarious cover for the next box.

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Jean Paul Gaultier Becomes Diet Coke’s New Creative Director

Coca-Cola is continuing its collaboration with fashion designer stardom, but the new project is not limited to just another fashion bottle or packaging. Diet Coke teamed up with Jean Paul Gaultier, who has become the brand’s new creative director, to produce a series of products, which include online content, European advertising campaigns, retail concepts and yes, a collection of Diet Coke—all of them to be unveiled throughout the year of 2012.

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