Denizen, the jeanswear brand created by Levi Strauss & Co. back in 2010, is announcing a new global campaign dubbed ‘We Are Explorers,’ which will see several ambassadors of the brand travelling across the globe and collecting creative inspirations. Levi’s is known for its love for journeys, exploring distant countries and getting new experiences (Levi’s Roadwear and Levi’s Norte a Sur: Una Ruta, 5 Experiencias project prove it), and has ‘transplanted’ this affection onto its child brand.
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Uniqlo has announced it will release UU Uniqlo Undercover, by designer Jun Takahashi. The new collection has nothing to do with avant-garde looks, instead, the new ads showcase traditional family scenes. It means that UU is being promoted as ‘clothing for the families of today’ and includes 105 piece collection with 43 items for men, 34 items for women, 27 items for children and even 5 things for babies.