The next year will be the last one for D&G, the line by the fashion giant Dolce & Gabbana as Domenico Dolce and Stefano Gabbana announced they are going to fold the D&G line to focus on the top brand offer. “For the upcoming seasons, D&G will become part of Dolce & Gabbana, giving even more strength and energy to our collections. To us, it’s like going back to when we began our adventure: full of ideas,” they commented in an emailed statement as Reuters reported back in September. Now, the brand is calling its fans to help create the farewell video to the youthful line, which was first launched almost 20 years ago and now is coming to an end.
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Brands are trying to make use of the new feature, Facebook’s Timeline, which has been rolling out globally starting last week, and incorporate it into their communication with fans. Now, Facebook Timeline is not open for brands, so they have to be inventive enough in case they want to use this feature for strengthening their connections with fans online. “We are currently focused on Timeline for individuals and will consider how to make consistent experiences for Pages,” commented a Facebook representative to Mashable, “but we have nothing to announce at this time.”
But Mountain Dew has find a way out—it is encouraging its consumers to download the free, customizable images (851 x 315 pixels) in the Mountain Dew style for their Timeline profiles. Now, users can add the skin images to their profile and so get the brand ‘embedded’ into their lives.
Earlier this year, Honda Civic proved that it’s good for everyone, even the most weird creatures and personalities (including zombies and woodsmen) as part of the ‘To Each Their Own’ campaign. Now, the auto brand is targeting digital savvy consumers with the interactive ‘Off the Grid’ film which takes viewers into a 360 degree photographed environment and offers them to explore the virtual space following the Google Street View-like red line (which works almost like a white rabbit).
With a heritage of producing handsets that combine the best in style and substance, Prada and LG unveiled the partnership’s latest must-have smartphone, the Prada phone by LG 3.0. This highly anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies. The Prada phone by LG 3.0 combines Prada’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3inch and 800-nit screen.