Delicious food is just one side of gastronomy, which also has a much more unpleasant facet, waste. Unilever Food Solutions commissioned a new World Menu Report entitled ‘Sustainable Kitchens: Reducing Food Waste’ (download it here) revolving around one of the most disturbing issues in the field of restaurant industry. The team behind the research investigated the problem and surveyed 4,000 diners in the U.S., UK, Germany, China, Russia, Poland, Brazil and Turkey. This research unveils consumers’ attitude towards the methods of food waste disposal used by restaurants and diners as well as sustainability practices these venues adopt. In fact, the problem now is really huge considering the fact that “a single restaurant in the U.S. can produce approximately 25,000-75,000 pounds of food waste in a year depending on the size of the establishment, according to an extensive analysis of restaurants by the Green Restaurant Association (GRA),” as Unilever states in its press release.
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Mixology and bartending are art just like painting or photography, and this notion is proved by the fact that global alcohol drinks brands and companies like Stella Artois, 42BELOW, Pernod Picard, Belvedere Vodka launch cups, competitions and communities to celebrate the best professionals in the field. Brown-Forman’s Finlandia Vodka brand is hosting another competition, the 14th Annual International Finlandia Vodka Cup, on February 1, 2012 to pay tribute to bartenders who reached perfection in what they do. The brand is calling the industry representatives to join the competition by submitting an application online at www.finlandia.com—the brand will shortlist 19 entrants and the global audience will choose another one, and all of them will head to Finlandia to fight for the title of the champion and win a total of $25,000.
The less time is left before Christmas, the more campaign and projects roll out to celebrate one of the most waited holidays of the year around the globe. But on November 12, Smirnoff shifted the attention of global audience to another large-scale event, announced back in August. The world’s number one selling vodka arranged a series ‘swapped’ parties across the globe as part of The Smirnoff Nightlife Exchange Project, which also included an exclusive international high-profile dance competition to select one major winner to join Madonna’s dance crew.
Bacardi Limited ‘Champions Drink Responsibly’ Serves up a Chance to Play Tennis against Rafael Nadal
Bacardi Limited launches an international free prize draw competition to meet its Global Social Responsibility Ambassador Rafael ‘Rafa’ Nadal as part of the award-winning ‘Champions Drink Responsibly’ social responsibility campaign. Starting November 11, legal drinking age consumers and fans from around the world will get the opportunity to ‘Ace Rafa’ in an online virtual reality video game created by Bacardi Limited.
eBay has announced the launch of eBay.com/celebrity, a web site section that combines celebrity experiences, memorabilia and merchandise with philanthropic causes. As part of eBay’s charitable platform eBay Giving Works, eBay Celebrity aggregates relevant celebrity content, charity auctions, and a wide selection of related products.