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interviews with brands

Pearlfisher Launches Inspirational Live Interview Series—Challenger and Icon Podcasts with Jonathan Ford

As it was announced earlier on Popsop, Pearlfisher has started a new inspirational project — podcast series with the agency’s frequent public speaker and Founding Creative Partner Jonathan Ford—for all who’s interested in thought leaders behind the most successful and meaningful iconic and challenger brands.

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Posted on 08/31/201205/01/2013 Agency News

Chris Oates, Brisk Iced Tea brand manager, USA: «Art is a key brand pillar for Brisk»

Popsop interviewed PepsiCo’s Brisk Iced Tea brand manager, Chris Oates, who shared his insights on Brisk’s successful efforts in engaging one of the most influential and growing population segments, the urban multi-cultural Millennials in the U.S.

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Posted on 06/26/201207/17/2013 Interview

Ana Maria Irazabal, Marketing Director for Brand Pepsi in the U.S.: “Pepsi Believes in Optimism and the Power of People”

As the Pepsi Refresh Project, launched by PepsiCo more than a year ago in the U.S., was gaining momentum and experiencing its second-year successful wave, the Popsop team decided to ask the brand about the project in more detail.

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Posted on 05/10/201105/19/2015 InterviewNews

Karine Madelrieu, Brand Director for Ararat at Pernod Ricard Rouss: “The best thing in working with specialists from abroad happened to be the absence of stereotypes and clichés”

Strategic design and brand consultancy Identica has relaunched Ararat as it looks to regain its iconic status and re-establish the brand as the pre-eminent Armenian Brandy.

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Posted on 11/10/201007/17/2013 Interview
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