Apple has announced iBooks 2 for iPad, featuring iBooks textbooks, which mark the next step in development of e-books making it engaging and truly interactive. With iBooks textbooks iPad users can experience fullscreen textbooks that move, demonstrate, talk and communicate with the reader.
Procter & Gamble has been running a promotional interactive program of its Cheer detergent from August 15. Today is the last day of the ‘Dig It. Get It’ program that offers users to watch a music video featuring indie band Strange Talk and its song ‘Climbing Walls’. People can click on items that appeared within the video with a colorful, clickable outline and win them.