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Ipsos

18% of American consumers are about to purchase a wearable device in 2015

As the wearable technology market is on the rise across the globe, the independent market research agency Ipsos (the North American division Ipsos MediaCT, in particular) has decided to find our which brands attract American consumers more, and how popular wearable smart devices really are.

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Posted on 12/19/201412/23/2014 Consumer Insight

Social misperceptions in the UK in figures by Ipsos: how public opinion contradicts the reality

A recent study by the UK research company Ipsos MORI has shown that we perceive some common social issues like early births, aging of population, unemployment or immigration in a more negative way than things really are.

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Posted on 11/27/201411/27/2014 Consumer Insight
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