Natural glacial mineral water Isklar has won a Design Business Association Design Effectiveness Award thanks to its dazzling design created by integrated branding Blue Marlin. The Design Effectiveness Awards is the only award scheme in the world to evaluate design projects based on hard commercial data. Isklar’s success has been nothing short of remarkable. The brand grew 619 per cent in the 12 months to April 2010 (Neilsen) despite the total UK mineral water market experiencing an environmental backlash, being under immense competitive pressure and seeing volume continue to decline overall.