The Jeep brand and USA Basketball announced their partnership as the Jeep Wrangler was named the ‘Official Vehicle of USA Basketball.’ The Jeep brand formed a global partnership with USA Basketball to support the men’s and women’s national teams. Accordingly, the Jeep brand will launch a full advertising and marketing campaign scheduled to begin Saturday, April 28. The Jeep brand also announced the introduction of a uniquely designed special edition model, the 2012 Jeep Wrangler Unlimited Altitude Edition, which will be featured in the campaign.
Jeep
Chrysler Group has launched a campaign for the 2011 Jeep Grand Cherokee this month that focuses on the spirit and craftsmanship that once made the United States the country it was. The campaign, created by the advertising agency Wieden+Kennedy of Portland, also introduces a new tagline for the brand—“The things we make, make us.”