Diageo Global Travel & Middle East have introduced a trial launch of a new addition to its Johnnie Walker Black Label line. The one litre bottles of recently released Johnnie Walker Double Black will available to purchase at the +15-20% price premium to Johnnie Walker Black Label at six leading international airport locations during the test months until the end of June 2010.
Johnnie Walker
In October Diageo’s Johnnie Walker, a famous alcohol brand, launched an unusual branding campaign in the Russian Internet. The projects was aimed at making the brand yet more recognizable in the high-quality whisky line and draw more customers from the premium sector. AdWatch/Isobar and Vizeum agencies were commissioned to create the winning concept.