Bud Light Platinum is becoming even more musical—following in the footsteps of BlackBerry, Pepsi, Coca-Cola, Intel and Polaroid, which invited music artists to be their creative directors, the beer brand tapped singer and actor Justin Timberlake for the same position. The celebrity, who is one of the co-owners of MySpace now, will “provide creative, musical and cultural curation for the brand.» Bud Light Platinum is Bud Light’s extension with higher alcohol content, launched in 2012 as a product for nighttime party drinkers.
Justin Timberlake
After seven long months of anticipation and constant checking out the black ‘beta’ version, today one of the earliest social networking pioneers MySpace has relaunched with a new fresh and sleek design, revised concept and irresistibly handsome co-owner Justin Timberlake in a suit and tie on the landing page of the website, exclusively presenting his new namesake single ‘Suit & Tie’ from the new album.