After a long research and investigation, Procter & Gamble has announced it sells its Pringles brand to Kellogg for $2.7 billion in cash. The deal is expected to be completed in summer 2012. Last year P&G intended to sell the chips brand to Diamond Foods but the agreement has been mutually terminated.
2010 was a relatively kind year to the CoreBrand Power Ranking of the top 100 brands, with 51% having improved in Brand Power over the past year, and 58% improving since 2007. The top 10 companies in Brand Power rank are: Coca-Cola, Hershey, Campbell Soup, Johnson & Johnson, Harley-Davidson, Kellogg, Colgate-Palmolive, UPS, Bayer and American Express.