Kenzo is rolling out the second phase of its “X Campaign,” launched in fall 2012, with same artistic approach and the same creative minds behind the project. For the latest—spring 2013—installment, the global fashion brand decided to once again collaborate with internationally acclaimed artist Jean-Paul Goude, who is helping accentuate Kenzo’s styles with his unparalleled creative vision.

Collaborations between sport apparel brands and fashion houses are nothing new, but each time products of this kind arrive, they generate a lot of buzz and attract thousands of consumers from both ‘camps’. The new product in this niche was created by Kenzo and Vans—the shoe brand and fashion house teamed up to launch a line of chick and vibrant sneakers, which will be unveiled step by step in late spring and in summer.