McDonalds has launched a multiplatform marketing campaign in China entitled ‘ChickiLeaks’, adage.com reports. This initiative is held by the restoraunt chain in collaboration with Chinese video hosting service Tudou and is running on TV as well as the Internet at the campaign’s microsite and a variety of online videos posted at the mentioned video hosting hub.

A range of processed food, drink and alcohol manufacturers as well as fast food companies are collaborating with the UK Department of Health to develop a government policy on obesity, a problem which mainly roots in improper eating habits. The companies, which teamed up for working on the paper, are McDonald’s, KFC, PepsiCo, Kellogg’s, Unilever, Mars and Diageo.