Kleenex is showing the two potential scenarios of life. You can be a king one day, and in a week you turn out to be a fool, you can be in love now, but tomorrow you will break up with your partner and have a much darker life. These metamorphoses are reflected in the posters by illustrator Gail Armstrong.
Kleenex
Kimberly-Clark is supporting the launch of its softest ever facial tissues with a major departure in the packaging of its Kleenex Ultra Soft brand. The new packaging, created by strategic design agency Anthem Worldwide, replaces the iconic Kleenex logo which is usually featured boldly on the prominent oval device at the top of the box with the words ‘Feel me’ in Kleenex’s distinctive joined-up font.
Kleenex loves holidays, especially Christmas. The brand has recently introduced the new festive packaging for its tissue cartons, illustrated on the basis of Betz White’s works, and now decided to add a couple of new designs made by Beth White (note the difference in names of the artists) to the line.
Earlier this year, yet in spring, author, designer and green crafter Betz White was approached with a request to design Christmas boxes for Kleenex. To create new festive packaging they took photos of sweet artwork pieces created by the talented and creative artist and reproduced them on the cartons.