Today’s Popsop guest and speaker is a very bright personality with a multicultural background and broad variety of interests and skills. French-born from Serbian parents, he speaks 5 languages including French, English, Mandarin, Russian and Serbian, holds degree in Applied Maths from prestigious Ecole Centrale de Paris and Management Science degree from Shanghai Jiaotong University. This is the man who dared to take a dive into the China world back in 2001 and launched a successful brand and research ‘laboratory balancing between rationality and creativity’ there. Now Shanghai-based Labbrand, founded and headed by Vladimir Djurovic, is an internationally recognized brand expert with clients such as ClubMed, L’Oréal, P&G, Disney, Volkswagen, IKEA, Gucci Group, Häagen-Dazs, ING, Nestle, TESCO and many others.