To celebrate Queen’s Diamond Jubilee, MINI has launches an interactive Facebook app, called ‘MINI Royalty’, developed by LIDA, as part of the MINI CRM programme. Targeting existing MINI customers and fans, it will offer their followers the chance to wave from a specially designed MINI ‘Royal Balcony’.
LIDA
LIDA, the direct and digital marketing specialist, has re-launched the flagship IKEA FAMILY loyalty welcome programme in the UK and Ireland, following its appointment in September 2010. The new welcome programme uses segmentated communications for the first time, to increase customer loyalty and improve the overall customer journey.
Mike Poole and Al Mackie will further bolster agency’s creative potential.
Integrated marketing agency, LIDA, has appointed Mike Poole and Al Mackie as head of copy and head of art respectively. Poole and Mackie join from Partners Andrews Aldridge (PAA), where they were the most creatively awarded team in the agency. Over the last year alone, Poole and Mackie received a clutch of DMA Gold Awards, a Campaign Big and an IPA Effectiveness Award. In addition to their awards haul, two of the team’s campaigns featured in Campaign’s Top Ten Direct and Digital in its 2010 Annual.