Ten years ago Canadian Designer Drew Smith together with the Italian Pietro Rovatti decided to redefine the brand and design industry—that is how Lumen Group, the agency that illuminates brands, was born.
Lumen Group
We recently talked to Drew Smith, Founding Partner and Creative Director of Lumen Group, who told Popsop about why he ended up in Milan and founded his own branding company there, why being sustainable meant being profitable, and about the relationship with Russia and Lumen’s Moscow-based partner agency Mildberry.