The American whiskey brand Jack Daniel’s has launched an epic storytelling digital effort that is called a «fully-immersive, multimedia experience» — merely, a mobile-adaptive website Tales of Whiskey that features some short nostalgic films, graphic vignettes, audio, written and mixed-media content.
MediaMonks
The footwear brand Geox proved the ultimate water resistance of its shoes with Amphibiox technology with an unprecedented experiment. The manufacturer teamed up with Norwegian agency SMFB for a seven-day test that put Geox’s waterproof shoes under extreme conditions of non-stop raining. There were seven pairs of shoes and one brave man participating in the experience that was filmed in Barcelona’s urban settings.