Mercedes-Benz turned to the public’s creative force in its latest initiative, “#Untamed,” launched to promote the automaker’s new CLA model. The luxury car manufacturer invited creative minds from all across the globe to contribute their original immersive imagery through Instagram for the “#Untamed. A Digital Photo Installation”. The user-generated digital photo exhibition, the first of its kind, took place in Paris from 3-14 April, at a specially-designed pop-up showroom.

Do you have a B-face and live in Canada? If you do, you can become an ambassador of the all-new 2013 Mercedes-Benz B-Class, Mercedes-Benz B 250, as the company is on the lookout for individuals, who “truly personify the essence of this stylish and versatile new model.On the dedicated website, Mercedes-Benz aficionados can associate themselves with one of the four types of B-face, four key characteristics the Mercedes-Benz B 250 vehicle has—B-Seen (love parties, openings and posting looks), B-Adventurous (love extreme challenges in the open air), B-Spontaneous (love doing things no one expects from them), and B-Playful (love things that make other people laugh)—for a chance to become a Mercedes-Benz ambassador.

Diet Pepsi continues to celebrate its passion for fashion, and announces a new ‘chick’ initiative to be rolled out at Mercedes-Benz Fashion Week (February 9-16, NYC) in the coming days. The zero-calorie drink, which is one of the official sponsors of the event, will open its ‘Diet Pepsi Style Studio’ fashion show on February 9 at 8:00 p.m. in The Box at Lincoln Center, where it will unveil collections by four emerging fashion designers, who represent four different regions of the country and infuse their creations with a local spirit and touch. For this project, the brand teamed up with fashion commentator Simon Doonan, who curated the up-and-coming talents.

Mercedes-Benz, an automaker that celebrates its 125 anniversary this year, has launched a new ad campaign in the United Kingdom. The four-week campaign created by Abbot Mead Vickers BBDO is aiming to reach youth audience. It features a fictional character called Marie who finds herself trapped driving a Mercedes-Benz C63 AMG Coupe model in Google Maps’ Streetview.