To promote its fashionably coloured new range of cars, the Italian automaker FIAT has partnered with London’s free daily printed newspaper Metro to run scented advertisements in time for London Fashion Weekend, September 18-21.
Metro
Metro, a free UK tabloid newspaper, is inviting the nation to share their urban experiences in a new campaign. As part of the promotion by Dare, the audience will be using hashtags #Metrohigh and #Metrolow to tweet their best and worst personal moments that “make or break” them in the city. The new urban cross-platform marketing initiative is launched to support the new strapline for the newspaper, “Metro. Made for the city.”