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Miller Lite

Miller Lite goes back to roots reviving heritage packaging and brand identity

Miller Lite, a popular American brand of light beer, is going back to its roots and introducing a heritage branding and packaging as of 1975. In that year Miller Brewing Company, the brand owner, «revolutionized» the beer category with the launch of the first low-calorie beer product in the U.S. containing just 96 calories. 

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Posted on 10/06/201410/07/2014 Design
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