Letters cause pain, literally—that’s the message behind MINI’s latest activation aiming to raise awareness about the threats of texting while driving. The auto brand collaborated with Publicis México to launch the “Words Can Hurt” campaign that included “injured” letter sculptures installed around Mexico City, prints, as well as a special application “’The Word Blocker” that turns off sound alerts on the users’ phones when they are driving.
MINI
MINI introduces a new element to its “Design with Bite” campaign for the Paceman car, started back in January 2013. Now, the brand invites its global fan community to embark on an epic urban ride through a night city on the dedicated website. The users face various challenges during the online “Discover Your Inner Paceman” journey behind the wheel of the virtual blue MINI Paceman. In the end, MINI defines the inner personality of the user based the choices that were made throughout the ride.
MINI has collaborated with international fashion guru Roberto Cavalli to create an exclusively decorated one-off MINI Paceman for the Life Ball, one of the biggest AIDS charity events. Each year since 2001, a specially re-imagined MINI car has been auctioned at the AIDS Solidarity Gala event to raise donations for HIV projects.
The classic Mini cars along with Dolly the sheep, 3D displays, holography, liquid crystal, world wide web, and some other groundbreaking technical discoveries made in the U.K., have been nominated for the title of the best Great Britain’s past innovation. The British Science Association has invited the international audience to cast a vote for the most important and influential British Past and Future Innovations. The resuls of voting in both categories will be revealed on March 25.
MINI Australia is helping those who haven’t had time to buy flowers or gifts for their sweethearts on Valentine’s Day. Through the auto brand’s Facebook page, anyone can dedicate a song to their precious other half—the brand posts YouTube videos to its page along with the name of the one it is dedicated to.
MINI launches latest international campaign dubbed “Design with Bite” to reveal the playful, adventurous nature of its new car— its 7th model, MINI Paceman described as “the world’s first Sports Activity Coupé in the premium compact segment” (the new niche for MINI). The new promotion, which includes TV videos, prints, web special and social media elements (to be launched in late February), invites audience to explore the bold nature of this small and smart urban vehicle.