We’re all aware that the days of going into a travel agents office to book a holiday or get recommendations, are gone. Instead with the rise of sites like TripAdvisor, everything is done online—flight comparisons, reviews, last minute deals and car rentals. In fact, according to recent statistics from eMarketer, mobile has rapidly changed the way we research and book our holidays.
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If you sometimes feel guilty chatting with a friend on mobile/tablet in front of your desk during the working hours, you are not alone: a recent study of 3,500 American adults of different ages reveals 58% do so every day and feel guilty too. Here are the five most recent trends on how we use tech to consume media content and socialise from Deloitte, Kantar Woldpanel, Lightspeed GMI, and MobileIron.