McLean Design Creates New GNC Beverages, Monday Collective Designs Rumble McLean Design has helped Shadow Beverages introduce GNC drinks to a wider mainstream audience in the U.S. with an updated package design system and proprietary bottle shape. The new line spans sports drinks, nutritional waters and protein beverages. Continue reading →
Monday Collective Creates the Brand Design for Mina Harissa, a new Premium Red Pepper Sauce The sauce and condiment categories are busting with products trying to appeal to a consumer in search of new tastes and authentic experiences. Mina Harissa is a new premium Moroccan red pepper sauce simple made with six natural ingredients (red bell pepper, red chili pepper, garlic, olive oil, vinegar, salt) and comes in three flavours (mild, medium, spicy). Continue reading →
Monday Collective Helps Launch Hiro Sake With a Disruptive Brand Design Hiro Sake is a premium spirit, imported from Japan that will distinguish itself in the US market as a traditional Sake spirit with a contemporary style. Its central brand concept—the first premium Sake, imported from Japan to the US to demystify traditional Sake with a simple message and compelling story—needed to be expressed in a way that connects with the international spirits consumer. Continue reading →
US-based Monday Collective Rebranded Honeydrop Honeydrop, a challenger brand launched in 2008 by David Luks and initially designed by Pearlfisher, has been recently rebranded by the New York-based brand-design partnership Monday Collective. Continue reading →