Saatchi & Saatchi created a multi-city, multi-media spectacular for the next installment in Deutsche Telekom‘s ‘Life is for sharing’ campaign that unfolded simultaneously across five markets on November 17 starring the world’s biggest selling female artist of all-time, singer-songwriter Mariah Carey. Mariah Carey appeared before audiences in Germany, Croatia, Macedonia, Montenegro and Poland simultaneously in the form of a hologram interacting with real dancers and live audiences in each location, creating a unique ‘life is for sharing moment’.