Originally «made in the UK», in Bristol, the international Red Bull’s art initiative to paint mini coolers has come to Moscow, Russia.
The day before the Global Advertising Summit in Moscow that took place October 9-10 under the support of the Government of Moscow and the oldest advertising trade organization IAA, we talked to the two global managers of IAA — Faris Abouhamad, the World President, and Michael Lee, Managing director. Konstantin Mayor, the owner of the leading Russia’s media company MAER GROUP, that is one of the Summit’s media supporters, also joined our conversation.
We discussed the newest mission of advertising and popular industry misconceptions, talked about IAA’s expectations in Russia and global media trends, as well as the importance of professional marketing and advertising qualifications.
In their 8th year operating in Russia, «pioneers of Russian retail design» as they call themselves, design agency FITCH have finally opened their first office in Moscow. This is the 13th FITCH’s studio on the global map that will be headed up by Director of Russian & CIS Operations Elena Chuvakhina.