59% of marketers plan to increase budgets on content marketing within 2 years, a PulsePoint survey finds PulsePoint, a U.S. technology platform for digital marketers, has teamed up with the online journal Digiday to conduct a survey on the future of content and native ads—as seen by 500 leading U.S. and U.K. brands, agencies and publishers. Continue reading →
Native ads receive 52% more visual focus than banners on mobile, Nielsen’s neuroscience report shows Nielsen has hired the US-based software and advertising automation company Sharethrough to conduct the one-of-its-kind neuroscience study on how smartphone […]