P&G rolls out the first corporate brand marketing campaign in Australia and New Zealand. Using its corporate logo and the tagline ‘Touching lives, improving life’ P&G will promote its corporate image on a variety of its brands.
New Zealand
MTV to Kick off the Local Produce Program to Support Emerging Artists from Australia and New Zealand
Non-music global brands primarily oriented at younger generation, such as Levi’s or Coca-Cola, often launch music-related projects to engage its cans and support younger talents in the field of music, which means a lot to teens and young adults. For example, Converse has launched its Rubber Tracks studio to provide emerging artists with an opportunity to record their tracks in a professional studio, and the red soft drink giant offered its fans a chance to help Maroon5 create a new song. If consumer brands do so much to support emerging musicians and songwriting talents, youth entertainment labels should go even further (or at least, be at the same level). And they do. MTV, the youth’s favourite music channel across the globe, launches its new program dubbed Local Produce to support local artists in Australia and New Zealand.
In 2011, adidas presented a full complement of Super Rugby supporters’ apparel for the first time. The agency behind the collection’s presentation, Whybin\TBWA\Tequila, Auckland, created an original online catalogue using a mix of video and flash animation. A series of interactive videos, each showcasing one of five apparel ranges—Highlanders, Blues, Chiefs, Crusaders and Hurricanes can be viewed on the adidas ‘Super Obsessed’ website.