Nike is impressing again. Just in time for the Olympics the brand has launched an inspirational spot “Chain”, showing the huge power of will which helps sportsmen hit the records, both official and personal. The spot is demonstrating the chain of athletes, Lance Armstrong, Maria Sharapova, Rampage Jackson, Oscar Pistorius and a six-year-old in China learning martial arts and many others are going beyond the possible to become champions, primarily for themselves.
The (RED) campaign aimed at raising awareness about fighting AIDS in Africa is growing bigger with new holiday additions on Facebook. Now you can kiss your lover, friends or relatives with (RED) lips. It’s not just a picture of a kiss, you hear all the romantic sounds, which can be heard when you give someone a smack. Then, you go and buy (RED) presents.
Nike footwear and apparel store, which opened in Tokyo last year, is the biggest flagship store on the Japanese territory. The design was elaborated by renowned architect Masamichi Katayama and studio Wonderwall. It takes 946 square meters and is more like a playing field, than a conventional store. The store was opened in November, and the huge number of clients, who visited the space since then, proved that the move was just right.
Nike has launched its new iPhone application called ‘True City‘ with the tagline ‘Making the hidden visible.’ It provides the sportswear fans with a unique insight into six European cities. The insider team, sharing their most interesting finding with the public, creates super great content for guests as well as for residents of the megalopolises.
The Nike (RED) campaign was launched yesterday, December 1, in 13 countries around the world. Like Starbucks, another global brand, the sportswear maker joined the movements dedicated to fighting AIDS in Africa. All the revenues gathered from selling red football laces, with each pair costing $4.00, will be donated to the Global Fund.