Omnicom Group Inc. — POPSOP
Skip to content

POPSOP

TRENDS AND PERSONALITIES
Main navigation
  • Insights
  • Innovations
  • Marketing
  • Lifestyle
  • Ecology

Omnicom Group Inc.

Are Digital Agencies the Hottest Commodity for Media Holdings?

Digital is becoming increasingly effective and, thus, more valuable channel for brands to engage with their consumers. Not surprisingly, clients’ budgets for digital and social media comms are on the rise, while some traditional marketing spends (for some particular consumer brands) tend to shrink.

Continue reading →
Posted on 06/27/201201/24/2013 Agency News

Pepsi Launching Its First Global Campaign Called ‘Live for Now’

Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way. Created in partnership with an integrated cross-agency team of Omnicom agencies, including Alma, BBDO Worldwide, OMD, Organic, TBWA Worldwide and TracyLocke Partners, the campaign offers fans new digital experience.

Continue reading →

Posted on 05/01/201205/01/2012 NewsSocial Media

Hornall Anderson’s United Kingdom-based Partner Agency, The Core, Becomes Hornall Anderson U.K.

Seattle-based brand design firm Hornall Anderson announced that its United Kingdom partner agency, The Core, has become Hornall Anderson U.K. and will operate as its full service European-base.

Continue reading →
Posted on 10/25/201101/24/2013 Agency News
POPSOP
Footer navigation
  • About us
  • Contact us
Secondary navigation
  • Search

Begin typing your search above and press return to search. Press Esc to cancel.