Digital is becoming increasingly effective and, thus, more valuable channel for brands to engage with their consumers. Not surprisingly, clients’ budgets for digital and social media comms are on the rise, while some traditional marketing spends (for some particular consumer brands) tend to shrink.
Omnicom Group Inc.
Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way. Created in partnership with an integrated cross-agency team of Omnicom agencies, including Alma, BBDO Worldwide, OMD, Organic, TBWA Worldwide and TracyLocke Partners, the campaign offers fans new digital experience.