GM and LG Partnering to Develop Future Electric Vehicles General Motors and LG Group announced yesterday they will design and engineer future electric vehicles, expanding a relationship built on LG’s work as the battery cell supplier for the Chevrolet Volt and Opel Ampera extended-range EVs. Continue reading →
Opel Asks Students to Use Social Media in New Car Design Contest The lounge is the theme of a unique new design competition that seeks to use social media as a tool to develop the designs for future cars. Opel/Vauxhall asks students “What do you think is our lounge style?” as part of an interactive competition being launched with Car Design News. Continue reading →
Opel Embraces the New Meriva in Its New Ad Campaign «Embrace Life» is the European campaign Opel is launching for the second generation Opel Meriva. The marketing push focuses on the innovative design is driven by the demands of consumers and metaphorically compares this effort to a physical hug. Continue reading →