Wrigley’s Orbit chewing gum is running a new socializing initiative that combines fun and creativeness in a Facebook app. The Facebook initiative is the second phase of the digital campaign called Orbit Spotlight Series, which is aimed to promote the fruit-flavored Remix line of gum in the US.
Wrigley‘s Orbit, the chewing gum brand, has launched the first spot “The Prom Date” from the “Gum Dirty” series developed by Ben Silverman’s IAC-owned studio Electus and DumbDumb, which is owned and run by actors Will Arnett and Jason Bateman. The set of shorts is all about bizarre situations and the way Orbit changes the attitude of people who are in a tight spot.
Orbit goes social. That is the first thought that pops up in your mind when you see the new commercial «Clean It Up», made of 500 bright pictures by Goons, a Chicago street artist. They became the basis for a great avant-garde video by Evolution Bureau and Partizan with a world of mouths cleaning the city.