In 2011, a number of global market giants celebrated their anniversaries—Coca-Cola, Avon and Mercedes-Benz turned 125, Starbucks marked its 40th birthday and Nivea entered its centennial, with grandiose advertising campaigns and promotional efforts. This year, another cosmetics giant, Oriflame, is marking a milestone—the company, which now operates all around the globe, is celebrating its 45th year of presence on the market and launching the ‘45 Years of Fulfilling Dreams’ campaign dedicated to this occasion.