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package design

iOS7: the Shock of the New

Earlier this week, Apple unveiled the latest version of their software for iPhone and iPad, iOS7—you may have noticed.

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Posted on 06/14/201306/14/2013 Opinion

What is Premiumisation?

Expressions of premiumisation are evolving and brands need to premiumise in the right way.

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Posted on 06/12/201306/14/2013 Opinion

Biweekly Design and Branding News Roundup: May 27 — June 11

Past two weeks seem to have been busy for some of the UK (and global) brand and design agencies. Some have been gearing up their clients for the summer 2013, others have relaunched their own brands radically. See a brief recap of what a dozen of selected design agencies have released over this short period of time.

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Posted on 06/11/201306/20/2013 Agency NewsDesign

P&G Enters the PantoneLIVE Platform to Improve Colors on Its Packaging

Pantone, the world’s recognized color expert, is opening doors of PantoneLIVE, its cloud-based color service, to Procter & Gamble, which means that from now on, the company’s production teams across the globe will get an instant access to digital color palettes for designing, proofing and printing the packaging.

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Posted on 05/24/201305/27/2013 Design

Is Your Brand AppReady?

Creative briefings that clients provide us with these days typically mention target audiences consisting of men and women aged 18-25. Apparently, in this period of age consumers are willingly to connect with a brand on a more sustainable base, which is the perfect ground for brand loyalty.

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Posted on 05/21/201305/21/2013 Opinion

Coca-Cola Encourages the UK and Irish Consumers to “Share a Coke” with Personalised Bottles This Summer

Building on the success of the Share a Coke campaign in Australia, Coca-Cola rolls out the name-based promotion in the UK and Ireland. The brand is inviting consumers to share some joy with their family and friends this summer by buying them Coca-Cola, Diet Coke and Coke Zero bottles, with their names on the label.

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Posted on 05/20/201305/20/2013 Advertising

Weekly Design and Branding News Roundup: San Pellegrino, Hozelock, Winsor & Newton and More

The brief recap below features top 10 branding and design projects of this week.

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Posted on 05/17/201306/20/2013 Agency NewsDesign

Starbucks Unveils the Redesigned Color-Centric Packaging for 3 Region Blend

Starbucks has released a 2013 pack for its 3 Region Blend that was introduced back in May 2010. For the new product, Starbucks has once again combined the finest beans from each of the planet’s three coffee-growing regions—Latin America, Africa/Arabia and Asia/Pacific—to show the power of united taste.

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Posted on 05/16/201305/16/2013 Design

The Glenlivet Alpha Limited Edition Invites to «Unlock the Mystery of Flavour»

The Chivas Brothers-owned single malt whisky brand The Glenlivet has collaborated with the London-based design expert Nude Brand Creation to develop the concept, naming and packaging for a new blend that shares no details about the cask, taste or age statement.

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Posted on 05/15/201305/16/2013 DesignMarketing

Heinz UK Collaborates with Hornall Anderson on Branding and Packaging for a New Gluten-free Product Range

Being one of the first global FMCG brands to address the problem of consumers with Coeliac disease in the UK market, Heinz UK has launched a new range of gluten-free products.

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Posted on 05/15/201305/16/2013 Design

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