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The Consumer Value Equation

Have your say, share your thoughts on this article written by Nir Wegrzyn, Managing Partner of BrandOpus, London

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Posted on 12/20/201112/21/2011 Opinion

New Year, New Look for Dr Pepper!

This January, Coca‑Cola Enterprises Ltd will unveil a brand new look for the Dr Pepper range; Dr Pepper and Dr Pepper Zero.

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Posted on 12/20/201112/20/2011 News

CARTILS Redesigns Super Premium Snow Queen Vodka

Branding & packaging design consultancy CARTILS has redesigned packaging and set out a strategy to reinforce the super-premium positioning of one of the world’s most premium vodkas — Snow Queen.

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Posted on 12/16/201101/24/2013 News

Casa Rex Rejuvenates a Traditional Toothpaste Brand from China

Casa Rex, one of the most creative international design consultancies with offices in São Paulo and London, has redesigned the Unilever Chinese toothpaste brand—Zhong Hua.

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Posted on 12/16/201101/24/2013 DesignNews

pi Creates a New Lifestyle Proposition for Arla Cultura

Arla Cultura® is a leading Scandinavian brand offering a range of probiotic yoghurts, drinks and shots targeted at improving stomach health. Whilst the marketplace is very competitive, it was felt that Arla Cultura® had great potential for growth.

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Posted on 12/16/201101/24/2013 News

Seymourpowell Reinvigorates RB’s Durex Packaging

Leading global design and innovation company Seymourpowell is pleased to announce details of its new packaging design for Reckitt Benckiser’s (RB) Durex Play mini devices range consisting of; Little Devil, Touch, Ultra and the newly launched Delight. Seymourpowell has also designed packaging for two newly launched sensual body massagers from Durex Play—Dream and Discover.

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Posted on 12/16/201112/16/2011 News

BrandOpus and Rowse Wish You a Very Honey Christmas

BrandOpus has designed the packaging for the latest sweet offerings from Rowse. Offering perfect ideas for Christmas stocking fillers, Rowse Honey selection gift box and Cut Comb in Acacia Honey.

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Posted on 12/12/201101/24/2013 News

Blue Marlin Creates Lovely New Look for the Global Relaunch of Vaseline Lotions

Skincare expert Vaseline is relaunching its core lotions range across the globe with a striking new look crafted by long-term strategic design partner Blue Marlin. The vivacious new packaging is part of a global revamp of the well-loved brand, which will be backed by heavyweight marketing support in its main territories.

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Posted on 12/07/201101/24/2013 News

Heineken Uses Facebook to Connect Design Talent to Create the Bottle of the Future

To mark its forthcoming 140th anniversary, Heineken® has launched a global design challenge inviting creative talent across the world to connect through Facebook to form design teams for a bottle of the future.

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Posted on 12/02/201112/16/2011 News

Casa Rex Wins 19 Creativity International Awards

Casa Rex, a multi-award winning design consultancy with offices in São Paulo and London, has just been awarded in the 41st Print & Packaging Competition, promoted by Creativity International Awards.

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Posted on 11/29/201101/24/2013 DesignNews

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