Casa Rex, one of the most creative and awarded design consultancies in Brazil, has just developed the packaging for Knorr Bouillon Limited Edition by Unilever, which is available in two flavours—‘Home-made Chicken’ and ‘Fillet Mignon with Herbs.’ Breaking away from the regular standards within the category, Casa Rex has developed a strong and contemporary design.
package design
Blue Marlin’s two very different projects have been recognised by the renowned Design Business Association Design Effectiveness Awards, which is the only award scheme in the world to evaluate design projects based on hard commercial data. The DBA will reveal what level of award has been won—bronze, silver or gold—at a ceremony in London in February.
Pearlfisher re-designs new packaging for Kallo across its entire product range. Pearlfisher has created an exciting new brand identity and redesign for leading natural and organic food company Kallo across its full product range including its Kallo Rice Cakes, Kallo Organic Stocks and Gravies, and new Kallo Organic Soya Drinks.
London-based agency Ziggurat Brands has created a refreshed identity for the UK’s best-selling fresh soup brand New Covent Garden. The agency was approached with a task to develop a contemporary and appealing look of the iconic cartons to highlight the taste credentials of the soup line. The new vivid and colorful design also provides the clearest range segmentation, making it easier for consumers to differentiate the products in five segments of the brand’s portfolio.
With 951 entries from over 50 countries, this year’s Pentawards competition, the only international one exclusively dedicated to packaging design, has been tough, experts say. We asked Graham Shearsby, Group Creative Director at Design Bridge, award-winning agency which has scooped 4 Pentawards this year, about the award’s retrospective, criteria and the trends, driving the UK package design industry today.