Parker Williams (a Sun Branding Solutions brand) has redesigned Scott’s flagship gardening brand Miracle-Gro across all its compost and plant food categories.
package design
The bathroom products manufacturer Mira Showers has caught its competitors napping in the UK with the long-planned launch of a major redesign of its on-shelf communication and packaging identity, created by its UK based award-winning design agency BOS:. The launch forms a crucial part of Mira’s marketing strategy to maintain its market-leader position and has been in the planning for more than a year.
As part of its inaugural participation in the first Core77 Design Awards, promoted by one of the world’s most important and influential websites for graphic design, Casa Rex has been selected as a winner in the ‘Professional Notable’ category. This was for the packaging design developed for the new range of powder detergents, Skip Perfect Black/ Perfect White, for Unilever Argentina.
You are welcome to share your thoughts on this article written by Ted Mininni, President of Design Force Inc, USA
Marketers have increasingly directed their messaging at children. Even for adult brands. Getting kids to endorse specific brands of cars, food and beverages as well as other consumer products has borne fruit. Kids have more influence than ever over the brands their parents purchase for them, and they have an increasing say over all family purchases in general.
London-based brand and design consultants wonderlandWPA in collaboration with a new venture Story Brands Ltd. have developed branding for Story, a new soft drink brand exclusive to bars, restaurants and hotels, aimed at sophisticated consumers who want to have a good night out without drinking alcohol.