Kraft’s Cadbury is experimenting with modern blippar image-recognition technology and presenting an augmented reality game for customers to play via their smartphones.
package design
PepsiCo is relaunching Planet Lunch, the lunchbox brand, with new packaging by Bloom. Planet Lunch gives mums an easy way to fill the daily lunchbox with healthy food their kids will love. The range of fruit bars, fruit squeezers and bread bites are all 100% natural and combine child-friendly flavours and textures with health benefits like fibre and 5-a-day.
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Packaging that Sells bridges package design with brand strategy and real-world examples of the powerful influences packaging has on consumer buying decisions. This conference is the go-to source for insights, inspiration, connection-making opportunities and superior education for brand marketers and their package design and development teams.
International beer brands Heineken and Amstel have been launched in a new four-litre PET keg with an integral tap supplied by APPE. The new “Tapje” keg is a small draft-beer system, which consumers can use at home. It offers an innovative cost-effective alternative to the traditional crate of beer, with greater flexibility for consumers. It has been launched in the Netherlands prior to introduction into other markets.