Columbine, the iconic hosiery brand, has been given a fashionable new look at the hands of brand design expert Dow Design. The new logo and branding modernises the Columbine image, positioning the brand as a quality product for the mainstream market and creating brand cohesion across the range.
package design
You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
What does ‘Limited Edition’ really mean any more? Originally, limited editions were truly exciting—something deeply special, in limited batches, that you just had to have. But now, we have a huge market full to the brim with different takes on the limited edition idea: collaborations with other brands, re-interpretations of brands, brand extensions in to new markets and worlds…
To celebrate the royal wedding and meet the demand for brands marking British nostalgia and the best of British, award-winning design agency, BrandOpus has created a special limited edition pack Rowse. The celebratory design will hit the shelves in April and will be available for a month beyond the event.
A new website has been officially launched by packaging design consultancy We Are Pure, as the company continues to work with some of the country’s biggest brands. The new site has been created to act as a showcase for We Are Pure’s innovative designs for the likes of Cadbury, Trevor Sorbie, Speedo and Blockbuster.
Eggs for Soldiers is a new free-range eggs brand created and developed by Springetts Brand Design Consultants (following the development of the multi-award winning happy egg co. brand), and launched by Noble Foods on April 4. Springetts had the idea to use eggs, a commodity bought on a weekly basis, to help raise awareness of the Help for Heroes charity through brand association.
The Wave Festival is Latin America’s single and most important communications event. Now in its 4th year, this International Festival combines the Wave Advertising Awards Ceremony and a thought-leaders conference that attracts a host of leading global brands and the most renowned agency professionals to acknowledge the best of Latin American advertising and identify trends in creativity.
Mila, a Alto Adige-based dairy business enterprise, which gathers 3,500 small producers under its umbrella, commissioned Italian brand advisory and design agency RobilantAssociati with a task to develop brand positioning, brand architecture, product branding, brand design and brand communication for the high-quality milk produced daily.