Toyota is eying to engage young drivers with its latest campaign, Wakudoki, across eight Asia-Pacific markets such as India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam. The new effort, which is the first-ever completely digitally-led campaign of the brand, features popular Japanese dance group World Order who are supposed to build better awareness of the brand among the younger generation.
Pakistan
dENiZEN, introduced by Levi Strauss primarily as a brand for Asia-Pacific region, but later taken to the U.S. as well, has launched a new program targeted at ambitious young people, willing to spread the word about their start-ups. The brand is calling individuals and groups from China, Singapore, Korea, Pakistan, India and Mexico to come up with their inspirational and optimistic projects, which can benefit community in various areas, including filming, art, technology, music, sports or games. The most entertaining and smart entry will be selected by three judges and realized with the help of dENiZEN—so, it’s really worth trying.