Diet Coke has teamed up with actress Minka Kelly, fashion designer Diane von Furstenberg and the National Heart, Lung, and Blood Institute’s (NHLBI) to launch The Heart Truth campaign. The campaign is aimed to raise awareness of women’s heart health educational programs.
Heineken and Facebook have partnered to work on digital campaigns for Heineken’s brands around the world. With the largest Heineken beer brand on Facebook that has over 4.6 million adult users, the beverage company aims to strengthen its popularity globally. Kingfisher and Dos Equis, two of the company’s other leading brands, are also in the top seven beer brands on Facebook.
Starbucks proves its commitment to communities and after introducing the ‘Create jobs for USA’ initiative, it presents a new community model in the neighborhoods of Harlem, New York and Crenshaw, Los Angeles. These organizations will share in the profits of a store in each community. Each organization will receive a minimum of $100,000 from Starbucks for the first year of the partnership.