Pearlfisher Developed ‘Romantic’ Branding for the Mii Make-Up Range

Pearlfisher has created the branding for Mii, a make-up line from Gerrard International—the first own-brand make-up line from this leading consultancy and distributor for professional beauty salons and spas. Appointed in 2009 on the strength of its beauty brand credentials, Pearlfisher was tasked with creating brand strategy, product segmentation, naming, tone of voice and the packaging design.

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Entrepreneurial Spirit

Last week, in David Cameron’s address to the CBI, the main thrust of his speech centred on the need for this to be the ‘age of the entrepreneur’. Whilst I am not wearing any political heart on my sleeve, I did want to respond to his call to action. I believe that we are already very much living in the age of the entrepreneur and that if big business looked to the brand design business they would see examples of how entrepreneurial brands are already changing the status quo to carve a more successful path for their—and ergo the economy’s—future.

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Pearlfisher Creates the Packaging for New Yeo Valley Big Pots

Following the creation of a new brand identity for Yeo Valley in June—leveraged by the runaway success of the ‘Yeo Valley Rap’ TV advertising—Pearlfisher has developed the identity and packaging for a new range of Yeo Valley Big Pots launching this week.

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Are Brands Becoming More Naïve?

…Yes, I think they are if they believe that they are adding value with a freebie, a prize, a collaboration, a competition…I have talked previously on Popsop about how careful you have to be to collaborate creatively—and credibly—but still so many brands seem to be looking for ways to add brand value by giving us an ‘added extra’.

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Time for Frank Exchange

We define ourselves as brand designers but, put quite simply, we make change. But do we ever question just how comfortable we—or our clients—are with change? We’ve been thinking—and talking—about this quite a bit recently as we decided that we maybe need to address how we manage the process of design change through a more honest and open dialogue with our clients. And this also got me thinking about change—and, maybe more importantly, exchange—in the wider world. Previous brand and retail barriers have broken down, the brand landscape has changed beyond all recognition and we all feel more a part of a global brand community.

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Pearlfisher Creates Packaging For New Fragrance from Crabtree & Evelyn

Pearlfisher has designed the packaging for Crabtree & Evelyn Iris, an alluring new fragrance for the body and home and the newest addition to the brand’s bespoke Florals range.

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Pop! Goes The Brand…

Last weekend saw one of the most creative but bizarre ‘space’ initiatives with the opening of the Cake Britain—Mad Artist’s Tea Party exhibition—the world’s first entirely edible art exhibition (at the London Future Gallery) sponsored by Tate & Lyle Sugars to promote their switch to Fairtrade. And, in Berlin, at the Bread & Butter Fair Diesel created one of its best spaces to date with a fun beach’n’cinema studio dome presenting apparel, jeans, footwear and vibrant accessories with a specifically created event motto of ‘BE STUPID!’…

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Pearlfisher Designs Food Packaging and Menus for Otarian—the Planet’s First Low-Carbon Restaurant Chain

Pearlfisher has designed the artwork for food packaging and restaurant menus for new chain Otarian, already open in New York and coming to London on August 18. Otarian, a new boutique fast-casual restaurant chain, is changing the face of the London and New York food scenes by becoming the first global chain, which comprehensively reduces carbon footprint of every item on its vegetarian menu to internationally recognized standards.

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Creative Piracy

Every week the brand and design news seems to feature yet another online campaign, social networking competition or launch of a new hub as brands compete to capture the attention of an exponentially growing virtual audience. But, just as we (consumers) are continually warned of the dangers of identity theft and fraud—with another story this week detailing how successfully phone Apps and their data can now be compromised—are brand owners heeding the very real threat of creative piracy as we become ever more of an e-commerce culture?

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