Pentawards, the first and major worldwide competition exclusively devoted to packaging design in all its forms, calls packaging design creatives from around the globe to enter the 6th edition of the contest, the Pentawards ‘Classic’ 2012.
Pentawards
With 951 entries from over 50 countries, this year’s Pentawards competition, the only international one exclusively dedicated to packaging design, has been tough, experts say. We asked Graham Shearsby, Group Creative Director at Design Bridge, award-winning agency which has scooped 4 Pentawards this year, about the award’s retrospective, criteria and the trends, driving the UK package design industry today.
Anthem Worldwide, the brand development division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that it has been recognized with three packaging design awards recognizing creative excellence.
Pentawards, the world’s major packaging design competition, announced its 5th year winners. At the award ceremony, which took place in the heart of New York on September 29, the Diamond winner along with Platinum, Gold, Silver and Bronze winners were announced in a range of categories including beverages, food, body care and luxury to name but a few.
On September 30, dozens of Pentawards 2010 trophies were given out to well-known and emerging design agencies, which have been developing vivid packaging and visuals for products during the past year. The winning entries of 2010 as well as designs from 2009 and top works of 2008, divided into five main categories—beverages, food, body, luxury, and other markets—were featured in “The Package Design Book” published by TASCHEN and presented that day.
International Design Consultancy P&W has enjoyed further success at the Pentawards this year. The consultancy’s range of Kids cereals for Tesco’s fast-growing US chain Fresh & Easy Neighborhood Market has won a bronze Pentaward, presented at the official Pentawards ceremony at the Shanghai EXPO 2010. The three-strong range, Cookie Bites, Cocoa Sharks and Apple & Cinnamon Smiles, is designed to achieve cut-through in a category replete with bright colors, artificial flavors and cartoon characters, including well-known licenses such as The Flintstones, and TV «stars» such as Count Chocula.