Jameson Empire Awards 2010: «Done in 60 seconds» This October Irish Whisky brand Jameson, owned by Pernod Ricard, and the world’s leading magazine about cinematograph Empire UK are to launch one of the most ambitious online project of the year — «Done in 60 seconds». Continue reading →
Martell XO: “an inspired and independent spirit” Number three in the cognac market when the brand was taken over by Pernod Ricard in 2002, Martell was a sleeping beauty. The flagship Cordon Bleu was popular in Asia, but the brand as a whole did not have the image it deserved and truly lacked coherency and uniformity. Continue reading →
Identica Rebrands Pernod’s Italian Bitter Drinks group Pernod Ricard has enlisted the help of branding group Identica, to rebrand Italian bitter Ramazzotti. Continue reading →